SAPAN; DR. KIRTI. An Empirical Study on Consumer Awareness and Ad-Literacy toward Meme Marketing in Nepal. International Journal of Global Innovations and Modern Research, [S. l.], v. 1, n. 1, p. 143–152, 2026. DOI: 10.66304/IJGIMR.2026.v1i1.24. Disponível em: https://ijgimr.com/index.php/journal/article/view/32. Acesso em: 12 jul. 2026.